Customer service 101
Why do companies bend over backwards to get new customers with attractive offers only available to new customers?
Meanwhile, long standing customers get to pay higher prices. And if you don’t like it, you can take your business elsewhere. Sometimes though, you can get a better deal, if you promise you’re really trying to leave and not just get a better deal. Some of the money is better than none of the money.
Seems very short sighted. Work harder to serve those who already love what you got. It’s only true way for long-term success.
Have your audience help you grow by being so badass, they have share the experience with others. Once that momentum starts, look out!