Simple but not easy

Easy…whatever.

I’ve seen many marketing messages throw this word around.

Starting a podcast is easy. Building a website is easy. Making money is easy.

For whom? And compared to what?

It may be simple, but it ain’t easy.

If they tell you it’s easy, they’re trying to sell you something. And it’s probably something that won’t work. For you.

See, that’s the key. Maybe they’ve found the magic pill. But work was done to make that happen. So these shortcuts they’re selling, won’t work for you. Because you are being deprived of the very thing that connects the dots in your brain…the work.

So stop buying shit that says stuff is easy. Do the work. Figure it out. Anything else is lazy and irresponsible.

Go slow so you can go fast.