Spotify goes all in
If we didn’t think Spotify was serious about podcasting before…
They just purchased Gimlet & Anchor for $230 million. And plan on spending $500 million this year on more acquisitions.
Spotify CEO, Daniel Elk posits “With the world focused on trying to reduce screen time, it opens up a massive audio opportunity.” Clearly, that opportunity is podcasting.
Paul Colligan also talked about the Gimlet purchase on the Podcast Report and what it means for podcasting. Give it a listen: Spotify To Buy Gimlet Media
Podcasting is getting a huge push with this news. Now more than ever, we need to tighten up our content and produce high quality shows. Don’t be afraid to niche down. That’s where the attention will be. More people will know about podcasts than ever before and they’ll want to listen to our weird shows.
What a time to be alive!
P.S. – Is your show on Spotify yet? I can think of 200 million reasons it should be…